Product: Organic skincare brand
Website: https://www.pureance.com
Main goal: Business revenue growth

Achieved results:

• Sustainable 20% quarterly brand revenue growth

• A large-scale PR campaign to enhance brand awareness

• Strategic endorsement partnerships with dermatologists

• Clinical studies to support product claims

My focus areas included:

• Driving overall business and brand strategy aligned with organizational goals and KPIs

• Developing annual and quarterly plans to achieve brand business KPIs

• Managing P&L, brand and product positioning, funnel launches, partnerships, A/B testing, operational efficiency, cross-team collaboration, and retail events

• Leading high-performing teams to achieve brand's quarterly and yearly KPIs

• Conducting US beauty/skincare market analysis, forecasting new business opportunities, and gathering consumer insights

Key skills acquired:

• Leadership & management

• Problem-solving & decision making

• Development of long-term and short-term business plans

• Development of marketing plans aligned with business KPIs

• Cross-team collaboration

• Deep knowledge of the skincare market, user behavior, trends, and manufacturing operational processes

• DTC and B2B activations to drive planned results

• Prioritization and coordination

• Stakeholder relationship management, pitching, and negotiation

Product: Organic skincare brand
Website: https://www.pureance.com
Main goal: Rebranding & implementing efficient product management

Achieved results:

• Aligned brand positioning and storytelling across all channels (online & offline)

• Quarterly brand initiative plans (OKRs)

• Implemented projects to activate sales funnels

• Cross-team alignment

My focus areas included:

• Develop and implement a consistent brand voice and character across online communication, print materials, and events

• Lead quarterly brand initiative planning and implementation

• Oversee product launches, promo sales, inventory, integrated marketing campaigns, and ensure brand communication aligns with strategy and positioning

• Ensure compliance in all brand communication

• Prepare brand for retail events

• Collaborate with internal teams to ensure timely project completion

• Maintain a deep understanding of beauty and skincare trends in the US market

Key skills acquired:

• Competitor analysis and market research

• Brand identity and positioning

• Brand development & strategy

• Brand and project management

• Compliance within the skincare market

• Cross-team collaboration

Product: Digital gifting platform
Website: notaboringgift.com
Main challenge: Validating the initial product-market fit with a low budget

Achieved results:

• 50 digital gifts to website visitors as an initial offering

• Partnerships with 30 digital artists to expand product offerings and brand exposure on Instagram

• 3,400 organic website visitors through a newly launched blog and on time for Christmas gifting season

• 2nd product offering based on customer feedback

• Onboarding video guides to enhance user experience and address the primary barrier to new user acquisition: a lack of understanding about NFTs

My focus areas included:

• Develop the initial product offering

• Launch marketing processes and develop a strategy from scratch with a limited budget

• Test and optimize various marketing channels

• Overcome barriers to new user acquisition by building brand trust and educating users about the product

• Create creative briefs for media buying campaigns

Key skills acquired:

• Creative ideation with limited resources

• Rapid testing processes

• Strategic partnership development and management

• Outreach and communication

• User insights and analysis

• Stakeholder communication and management

• Facilitating AI solutions for efficient content creation
  
  

Product: online businesses of individual clients
Website: various
Main goal: website performance optimization, social media management, event management, and project management

My focus areas included:

• Digital marketing performance analysis and optimization

• Development of strategic roadmaps to achieve business goals

• Hands-on strategy execution

• Retention marketing analysis and optimization

• New product offerings and launch strategies

• Event management and communications

Key skills acquired:

• Sales and pitching

• Acquisition channel analysis and optimization

• Retention marketing strategies

• Social media content creation

• Project management

• Product development from concept to final product

• Event management

• Client relationship management

Product: Surf school in Lithuania
Website: surfcamp.lt
Main goal: Managing surf competitions at a local and regional level

Achieved results:

• JEEP Open Surf & Sup Lithuanian Championship 2021

• Baltic Youth Surfing Championship 2021
  

My focus areas included:

• Event planning and coordination from pre-event preparation to on-site management and post-event follow-up

• Sponsorship management including pitching, negotiation, and delivery

• Media relations involving outreach to local journalists for on-site coverage and post-event media exposure

• Engaging audience interactions and fostering community involvement

• Event promotion and online communication to reach target audiences

• Relationship management with event attendees, participants, and jury members

Key skills acquired:

• Event management

• Fostering media relations

• Partnership & sponsorship management

• Event communication strategy

• Sports marketing

Product: Web scraping solutions
Website: oxylabs.io
Main goal: Organic traffic growth

Results achieved:

• Organic traffic growth from approx 4,000 to 50,000 monthly visitors (SEO)

• Global PR outreach to up to 80 countries (PR)

My focus areas included:

• Developed and executed a successful organic channel growth strategy, collaborating with internal and external teams to increase organic users and strengthen Domain Authority.

• Planned and executed offsite SEO strategies.

• Optimized content for improved performance.

• Led and executed global PR outreach on tight deadlines, managing the entire process from start to finish.

• Implemented process automation to enhance efficiency and scalability.

• Provided regular performance reports, landing page optimization meetings, budget forecasts, and quarterly offsite SEO strategy updates.

Key skills acquired:

• Off-site and on-site SEO

• Public relations

• SEO and PR outreach

• Localization

• Freelance resource management

Product: Affiliate product review website
Website: non-disclosable
Main goal: to position the brand new website in the market and kick off affiliate partnerships

Results achieved:

• 9 successful affiliate partnerships with industry leaders, generating a consistent monthly revenue stream

• A content project focused on annual market research and industry awards.

My focus areas included:

• Creative content project management from concept to launch

• Strategic outreach and relationship building

• Pricing strategy and offer development

Key skills acquired:

• Affiliate partnership management

• Negotiation & sales

• A content project management

Product: Motorcycle apparel
Website: pandomoto.com
Main goal: to manage e-shop & to kick off brand ambassadorship program

Results achieved:

• Enrolled 50 brand ambassadors to promote the brand.

• Collected customer success stories to foster trust and credibility.

• Established cross-marketing partnerships with key market players in target countries.

My focus areas included:

• Customer lifecycle management

• E-commerce management and optimization

• Content development and strategy

• On-site product photoshoot management

• Ambassador program development and execution

• Rider engagement and community activity planning

Key skills acquired:

• E-commerce management and optimization

• Content creation and strategy to meet brand goals

• Influencer marketing and relationship management

• Media relations

Product: Digital marketing agency
Website: wedeliver.lt
Main goal: to analyse and prepare SEO solutions for clients

My focus areas included: SEO performance analysis for websites and online shops; recommendation preparation for performance improvement; effective communication of performance reports to clients.